Not just production: chocoEvents and chocoFacilities not only for chocoFuns

For the past eight years, the city of Perugia in Umbria,  has been home to the Eurochocolate Festival, it is Italy’s biggest chocofest. Perugia is home to the Perugina chocolate factory (now owned by Nestle), creator of one of Italy’s most famous mass market chocolate confections, the Perugina Baci. Chocolate is such a big deal around here that the town also holds other events during the year, including the upcoming Eurochocolate Christmas. Now, they’ve had to invent a pretty fancy place for the world’s chocolate lovers to stay, a place worthy of them.

The Food of Gods becomes the present protagonist of human existence, influencing costumes and practices of common people and their daily life style. Though it means, for example communicating through a chocolate bar instead of a mobile phone, as it appears on the Italian communication campaign named: “Cioccolato senti quento è buono ;-)” – “Feel how good it is ;-)”.

The images of the campaign actually portray many ordinary people using a chocolate bar as a cellphone for chatting, texting, taking pictures, listening to the music…

Chocolate succeeds in catching modern technology in a funny and tempting trap. It turns in sweet batteries – The Chocopower,  that bucks your day up and belongs to wellness and health after the entry of Chocopirin-A, already rebaptized “Chocolate Aspirin”. In Eurochocolate, then, insatiable lovers of chocolate, adults and children, will experience the Chocolate Era plunging in a present and futuristic dimension of over glowing delicacy.

Eurochocolate means also going through the culture of a fascinating town like Perugia, plenty of history, art and traditions that in nine days time becomes a huge chocolaterie en plein air to discover, also thanks to the successful Chococard (5,00 €) offering sweet advantages for a funny experience in the name of leisure and goodness of chocolate. Advantages that will be immediately tangible among the stands of the Chocolate Show and those of the Rocca Pralina, two suggestive areas with more then 150 chocolate brands coming from each angle of the world.

Eurochocolate is also the instrument for promoting protection of important values as solidarity, biodiversity, traceability and sustainability of the production process of cocoa, aiming to guarantee a sustainable future based on the decrease of the differences between developed and developing countries.

With that mission, Eurochocolate World was born three years ago: a really appreciated vessel that promotes joint activities sponsored by international organization as ICCO (International Cocoa Organization) and Fairtrade TransFair Italia, one of the main organization for the certification of fair-trade products. Since then, Eurochocolate World confirms the success of the event in Perugia on this field as well, through concrete actions for economy development and awareness campaigns, beginning with the lessons of Equoscuola focused on fair-trade chocolate culture and addressed to the youngest generations.

 

And there is something more…

…They came up with the Etruscan Chocohotel an hotel devoted to our favorite substance.
 
That’s right, a chocolate hotel, as in chocolate, chocolate, everywhere you turn, and a restaurant menu full of sweet and savory chocolate dishes. The walls are lined with the history of chocolate, with drinking chocolate cups and chocolate labels of times gone by. The chocolate boutique carries chocolate beauty products in addition to the fine chocolates from top makers around the world.

It occurred to that something so basic, so simple, should have been invented long before now! Why hasn’t someone, on some committee somewhere long ago, proclaimed “Henceforth, all hotels shall be chocolate hotels!” Now that’s more like it.

Okay, I know what your thinking, and you’re right, you’re right, perhaps I was a bit hasty. All hotels cannot be chocolate hotels. That is completely impractical. Have to leave room the caramel hotels, the cake hotels, and of course the pie hotels. Okay, now we’ve got it.
 
Anyway, he important thing I want you to focus on is that there is not only choco-production for different targets, but also choco-distribution, promotion and entertainment, you just have to take part and
enjoy it!

Annunci
Published in: on maggio 9, 2010 at 9:12 pm  Comments (11)  

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