What a world without Nutella!

The biggest Ferrero success, not only for Italian families!

Nutella  is the brand name of a hazelnut-based sweet spread registered by the Italian company Ferrero at the end of 1963. The recipe was developed from an earlier Ferrero spread released in 1949. Nutella is sold in over 75 countries.

Gianduja is a type of chocolate containing approximately 50% almond and hazelnut paste. It was developed in Piedmont,  after taxes on cocoa beans hindered the diffusion of conventional chocolate.

Pietro Ferrero, who owned a patisserie in Alba, in the Langhe district of Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms of “Pasta Gianduja” in 1946. This was originally a solid block, but in 1949, Pietro started to sell a creamy version in 1951 as “Supercrema“.

In 1963, Pietro’s son Michele revamped Supercrema with the intention of marketing it across Europe. Its composition was modified and it was renamed “Nutella.” The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular. The estimated Italian production of Nutella averages 179,000 tons per year.

Composition: Nutella is a modified form of gianduja. The exact recipe is a secret closely guarded by Ferrero. According to the product label, the main ingredients of Nutella are sugar and vegetable oils, followed by hazelnut, cocoa solids and skimmed milk, which together comprise at most 28% of the ingredients. The recipe for Nutella varies in different countries: for example, the Italian formulation uses less sugar than the product sold in France. Nutella is marketed as “hazelnut cream” in many countries. Under Italian law, it cannot be labeled as a chocolate cream, as it does not meet minimum cocoa solids concentration criteria.

Nutella is marketed in a variety of packages: its typical containers have always been made of glass, though plastic containers are more common in the USA, Canada, and Mexico. Some of the most popular glass containers are quite small, the size of a standard water glass; they can be used as normal table glasses once the product has been consumed. They have a simple white lid on the top that is disposed of when the product is finished.

Just look at that photo and….Choose YOUR size!

What makes Nutella special is

– its traditional recipe

– it is timeless

– it is suitable for everybody…except those who are alergic to hazelnuts 😉

– you can eat it at breakfast or better whenever you want!

…and finally, but I could go on until tomorrow, you can put it whereever you want!  This is just a deliciuos example:

Summarizing: Big company, Huge Success, International Product, Many People, Many Sizes, Many Uses…

What a world without Nutella!

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Published in: on maggio 30, 2010 at 10:39 am  Comments (17)  

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