High culture vs low culture: it’ s up to you

Chocolate and art: an unusual portrait

The chocolate art of Tokyo chocolatier Madame Setsuko Co. regularly appears at international chocolate salons in Tokyo, Paris, and New York. At many salons they have presented chocolate portraits of the Mona Lisa. Left photo shows president Setsuko Hara presenting one in bas relief for the 2006 Tokyo salon.                Below is a chocolate painting for the Tokyo salon.               Nothing better than this could be considered an example of how the skills and abilities of a chocolatier can be used in the artistic field: chocolate is art and therefore it is a piece of high culture. 

But what about considering a medium that can reach everybody?   

I’m speaking about television, the emblem of all mass-media! 

TCB CAFE Publishing & Media and the TasteTV, bring to chocolate lovers and new media television viewers CHOCOLATE TELEVISION, a new food, cooking and lifestyle program that stars everyone’s favorite culinary delight: Chocolate, of course!  Chocolate bars, chocolate makers, chocolate dishes, chocolate reviews, chocolate recipes, chocolate products, chocolate tastings, chocolate cookbooks, chocolatiers, even chocolate commercials, are all included on Chocolate Television. Can you stand the sweet (or bittersweet, if that’s more to your liking)? Exactly what I’m speaking about on this blog. 

On this interactive, reality television program, chefs, chocolatiers and chocolate lovers demonstrate the best recipes, taste the finest chocolates, and show how cocoa can be a delicious part of your life. In addition, selected viewers and independent producers can also share their own chocolate videos with the audience, demonstrating that there’s more than one way to enjoy the dripping, melting, solid or crunchy pleasures of “le chocolat.”  

Here there is an example of what you can see on Chocolate Television:    


What do you prefer? High culture or low culture? 

Paints can be the example of high culture because only people, who are interested in art go to exhibitions, tv instead, is a mass-medium, it reaches each house, news spread quickly and it is a window on our homes: I’ ve labeled it “low culture”  simply because it is accessible to all, not because it is less value, its contents(not all but many) can be considered “high” anyway. Probably the best solution would be to join the high and the low and to mix them up and to create a unique, single culture…

Published in: on giugno 4, 2010 at 10:36 pm  Comments (17)  

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